• Bio
  • Gallery
  • Subway Series Diary
  • Events
  • Contact
Menu

CONCRETE TRAILS

  • Bio
  • Gallery
  • Subway Series Diary
  • Events
  • Contact
×

Swift Industries / The Umbra collection

Campaign directed by Chuki Chanel & Beija Flor

The Fragrance of Adventure...

Todd Nisbet December 6, 2024

I had this thought while boarding my flight back to Teterboro airport. Actually, It was an economy flight back into JFK, New York City. Either way, I’d rather be biking.

Back to my story. I was expanding more on the idea of, “The Fragrance of Adventure”. It came to mind when I first viewed the new bike bag campaign from Swift Industries. The bike bags sat on a wooden stump pedestal in the forest. They were dimly and dramatically lit. This was one of the best bike bag campaigns I had ever seen, the sexiest of X-pac visions.

I imagined a pine forest, maybe a beautiful cyclist passing me by, and their scent left behind in the air. If adventure had a fragrance, what would it be?

The obvious natural choice maybe frankincense, or even a patchouli. Lord knows these adventure cyclists do smoke a lot of things on occasion. Some even have that Dangle Supply bong thingy strapped to their bikes. That’s not me, but I respect the creativity.

I need the equivalent of Chanel Number 5 on my adventure. That’s because I heat up dehydrated food and imagine it being Ziti at my local Italian restaurant in Brooklyn. I also see mosquito netting as the most fashionable of bike camping wardrobe choices.

So here’s the million dollar question… What is your fragrance of adventure? Or what would your adventure fragrance be? If it existed, like a magical potion that just sets the mood.

Vanilla? Or maybe undertones of Castile peppermint soap? Mmm, I’ve always thought that Natrapel insect repellent smells great after a day in the saddle.

This week, or next, I may ask 3 Bikepacking and Adventure cycling connesuers this question and publish here in my diary.

Best wishes,

Todd Nisbet / Concrete Trails

← Orange Blossom Gravel - Avon Park Florida / Jan 2026Bikepacking Roots Summit - Confluence, PA Sept 23-26th 2024 →

Search Posts

No results found
Archive Block
The page connected to this block was deleted. Double-click here to select a different page, or check the recycle bin for the deleted page. Learn more
Post Archive
  • Adventures
  • Spotlight
 

Featured Posts

Summary Block
This block is invalid. Please check the block settings and try again.
Featured
Pellentesque Risus Ridiculus
August 30, 2026
Pellentesque Risus Ridiculus
August 30, 2026

Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.

Read more →
August 30, 2026
Porta
August 23, 2026
Porta
August 23, 2026

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.

Read more →
August 23, 2026
Etiam Ultricies
August 16, 2026
Etiam Ultricies
August 16, 2026

Donec id justo non metus auctor commodo ut quis enim. Mauris fringilla dolor vel condimentum imperdiet.

Read more →
August 16, 2026
Vulputate Commodo Ligula
August 9, 2026
Vulputate Commodo Ligula
August 9, 2026

Commodo cursus magna, vel scelerisque nisl consectetur et. Donec id elit non mi porta gravida at eget metus.

Read more →
August 9, 2026
Elit Condimentum
August 2, 2026
Elit Condimentum
August 2, 2026

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id ligula porta felis euismod semper.

Read more →
August 2, 2026
Aenean eu leo Quam
July 26, 2026
Aenean eu leo Quam
July 26, 2026

Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.

Read more →
July 26, 2026
Cursus Amet
July 19, 2026
Cursus Amet
July 19, 2026

Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.

Read more →
July 19, 2026
Pellentesque Risus Ridiculus
July 12, 2026
Pellentesque Risus Ridiculus
July 12, 2026

Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.

Read more →
July 12, 2026
Porta
July 5, 2026
Porta
July 5, 2026

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.

Read more →
July 5, 2026
Etiam Ultricies
June 28, 2026
Etiam Ultricies
June 28, 2026

Donec id justo non metus auctor commodo ut quis enim. Mauris fringilla dolor vel condimentum imperdiet.

Read more →
June 28, 2026

CONTACT | PRESS